Edge and Drop-ins↵ in Las Vegas
A Restless Journey to the Heart↵ of the Composable Storefront
I was somewhere in the Delta Sky Club, halfway into a Bloody Mary, when the trip to Vegas truly began. I’ve grown accustomed to the privilege of traveling light—nothing in my pockets but a smartphone, ID, and a couple of credit cards. But not this time. Not in this political climate.
For the first time in over a decade, this Venezuelan-American is flying domestically with an American passport in his pocket. I sip, letting the Bloody Mary take the edge off, easing me into the groove for what promises to be the most exciting Adobe Summit1 yet.
Last year, we came to Summit with promises of a composable storefront running on Edge Delivery Services2. Now, after a full cycle of iteration, we’re back—loaded with demos, session labs, and the most Adobe Commerce Storefront3 yet. Fully composable. SaaS-y as hell. And that’s as much as I can reveal until the official announcements.
I take the last grainy sip, my mouth still tingling from the Bloody Mary’s spice. As I wait for the elevator to descend to my boarding gate, a clean severance takes hold—whatever anxiety I carried stays in that lounge. Now, I’m in Adobe Summit mode.
As I step onto the plane, the cabin lights hum. Edge and Drop-ins in Las Vegas is waiting.
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The unmistakable smell welcomes me—a carefully engineered blend of recycled air and cleaning agents. “Oh, there it is,” I murmur with a knowing smile. I weave through the crowd toward the main keynote, somehow sneaking into a front-row seat for the show. But just as I settle in, Outlook has other plans—the first dry run of the week is calling.
Adobe Commerce as a Cloud Service: Get Hands-on with the New SaaS Product—or Lab 322, for short—is ready. Developers’ prayers will be answered with this one.
The day has come. The baptism of the multi-tenant, full-stack Adobe Commerce SaaS platform4. A long time coming. Debated. Anticipated. And finally, a reality.
Natively backed by Edge Delivery Services and Drop-ins, you can spin up a lightning-fast storefront and a commerce backend so quickly that some are already rumoring about “the end of Magento 2.” Don’t quote me on that. Not my words.
No patching. No upgrades. Adobe handles it. You just build… and yes, it’s fully composable and extensible.
Then, another announcement. Phones snap back up. Who knew a PowerPoint slide could demand this much attention? For those who want the benefits without the commitment of a backend migration: Adobe Commerce Optimizer5. Same high-speed storefront. Same AI-driven merchandising tools. But now, plugged seamlessly into existing third-party e-commerce backends. No replatforming required.
I can’t tell if it’s the jetlag, the overstimulation, the 15K steps I've already walked, or all of the above, but I’m already running on low battery. It's time for another cortado.
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The rest of the week blurred into hands-on labs and hallway chats. On my way to finding a place to sit and recharge, I gathered just enough energy to make it to the Summit Bash at Sneaks—a quirky event designed to inspire and recharge.
Ken Jeong co-hosting Sneaks.
This year, comedian and actor Ken Jeong co-hosted alongside a lucky group of engineers who got to showcase ideas not yet on the roadmap, but interesting enough to make it to the big stage. As expected, the theme was everything and anything AI. Naturally, it gave us all the excuse we needed to head over for a drink (or two) at Grand Prix Plaza.
Gary Clark Jr. performing at Summit Bash.
Did someone really refer to Gary Clark Jr. as “that guy who plays guitar?” No. He’s THE guy who plays guitar. If there was one thing my soul needed at that moment, it was a good blues-rock riff.
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It was the last day. The new Storefront made its cameos in booth demos and presentations, and on the last day—the morning after the Summit Bash at Grand Prix Plaza, in the final hangover-laced labs—a shy final appearance put the spotlight back on the Commerce Storefront for those still standing.
From a dark alley in Adobe, an early-access technology quietly emerged: Document Authoring’s Storefront Builder6—an Edge Delivery Services–native CMS to create, manage, and publish your storefront.
No need for Google Drive or SharePoint. Storefront Builder gives authors a direct line into Adobe Commerce. Content tree control, real-time collaboration, scheduling, bulk operations, and live previews. Plus, with AEM Assets powering digital asset management, your product imagery and content stay aligned, organized, and on-brand.
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In the blink of an eye, I’m back in the lounge elevator. The tingling from that first Bloody Mary in my taste buds is gone, replaced by the comforting bitterness of coffee. A nagging sense hums in the back of my mind—rushing thoughts of what’s next.
It’ll all have to wait until Monday. But not until the next Summit.
- Adobe Summit is Adobe’s annual conference focused on digital experience, marketing, and commerce. It brings together industry leaders, developers, and brands to explore the latest innovations in AI, personalization, and customer experience management. Learn more.
- Edge Delivery Services is Adobe’s innovative solution designed to optimize web performance by combining caching with real-time content rendering at the edge of the network. Learn more.
- Adobe Commerce drop-in components are full-featured, domain-specific shopping components designed for seamless integrations through predictable APIs. Learn more.
- Adobe Commerce as a Cloud Service is a version-less SaaS e-commerce platform designed for B2B and B2C businesses. It eliminates the need for upgrades, patching, or maintenance while providing AI-powered content creation and scalable catalog management. Learn more.
- Adobe Commerce Optimizer lets you deliver commerce experiences by layering your existing e-commerce engine with an advanced Adobe-powered storefront. Learn more.
- Document Authoring (DA) is an alternative to SharePoint or Google Drive that provides a document-based authoring interface focused on the AEM Document mode. Learn more.